Why Work With Us?
Traveling through life together for 40+ years, we’ve traveled to 4 continents – Asia, Australia, Europe and North America. We’ve traveled to 47 of the 50 United States and to 19 countries via automobile, bus, plane, train, ferry and cruise ship. We even walked 350 miles across Spain on the Camino de Santiago!
As a boomer-age couple, we retired early to live a simpler life and travel the world. We’re excited to be part of the growing trend of turning our backs on the traditional ideas of retirement and redefining our path. We have our fingers on the pulse of the boomer generation and we understand how the demographic is redefining retirement.
Marketing to the Baby Boomer Generation
As published by Forbes, there are many reasons why marketing should focus on the baby boomer generation.
Baby Boomers …
- are a big audience
- are an affluent generation
- are more tech savvy than you think
- have brand loyalty
- are healthy and active
- use social media
- are not “old”
With that being said, our travel content does reach a diversely broad audience including Generation X and the Millennials. Nearly everyone, at every age, travels at some point in their lives, whether it be an annual two week vacation, or long-term slow travel, or living as expats.
Social Media Influence
We work collaboratively with a select group of 60 professional travel bloggers and photographers – social media influencers – #TBIN. When you work with One Road at a Time, not only will your message reach our all-inclusive audience of 35K, you will also benefit from working with TBIN members who have an impressive 4+ million social media followers; and with their collective exponential influence, a potential reach of more than 25 million per week.
To learn more about what we can offer your brand, please contact us: Patti@oneroadatatime.com
- At times we are media guests of hotels, museums and tours, etc. Our opinions and reviews are unbiased as we tell the real story of the experience – the good and the not so good – to best serve our audience.
- We are not responsible for the republishing of the content found on this blog, on other Web sites or media, without our permission.